Working Money magazine.  The investors' magazine.


Article Archive | Search | Subscribe/Renew | Login | Free Trial | Reader Service



When And Where To Take Profits

02/01/08 04:25:00 PM PST
by Larry Swing

These five concepts should be considered when developing exit strategies.

Many say that it is easier to enter a position than it is to exit one, especially when it comes to taking a profit. Often, it is more painful to watch your profits being left on the table when you take profits too early. But it is just as painful to watch what could have been your profit pass by when you exit your position too late. In truth, exiting a position requires more of an art. So how do you know when and where to take profits?

There are a few ways to take profits, and each have their advantages and disadvantages. These techniques are also different from the ones based on the price patterns and entries taken. Although there exists a variety of targets, many traders cannot or do not know how to make accurate price projections. For example, when applying oscillators most traders would follow the oscillator till it reaches an overbought area and then decide to sell. Conversely, they would buy when an oscillator reaches an oversold level. But by using oscillators they cannot determine specific price ranges to exit when looking at the price charts. Here are a few concepts to consider when developing exit strategies:

1 Support/resistance
2 Price pattern target measurement
3 Fibonacci extensions
4 Trendline channels
5 Floor trader pivots

1. SUPPORT/RESISTANCE. The first concept uses the nearest support/resistance areas as targets for taking profits. This is probably the most common of all the profit targets discussed since they are the easiest to identify in price charts. Support and resistance areas are usually the short-, medium-, and long-term lows and highs. On an intraday chart the opening and closing prices as well as the gap top and bottoms are considered support and resistance areas. Figure 1 is an example of the support and resistance used to identify entry points as well as exit points.

FIGURE 1: SUPPORT/RESISTANCE. These levels can be used to help identify entry and exit points.

2. TARGET MEASUREMENT. The second concept is using price patterns to measure the profit targets. Although this requires more experience and knowledge in understanding and identifying price patterns, measurements from price patterns are invaluable in identifying the dynamics of the market. Since each pattern is different in size and length, the measurements and profit targets will change. Price patterns include rectangles, triangles, wedges, pennants, flags, double tops, and double bottoms. There is a method to measure the price targets after each one of these formations are confirmed by the market. An example of measuring the price target after the formation of a double bottom is displayed in Figure 2.

FIGURE 2: PRICE/PATTERN TARGET MEASUREMENT. Here the price target is measured after a double-bottom formation.

3. FIBONACCI EXTENSIONS. The third concept is to use Fibonacci extensions to identify price targets. Most traders use Fibonacci to find pullbacks or retracements to find an entry point. Only a handful of traders bother to look at price extensions to find where prices may continue and stall. Most know the retracement but don't know the extension values.

The most common extension levels are 138%, 150%, 161.8%, and 200%. Although these are somewhat arbitrary in determining which level will be the one for prices to stall or reverse, many traders tend to use an area where there is a confluence or cluster that are within a narrow level. On the daily chart of Research In Motion (RIMM) in Figure 3 you can see how Fibonacci retracements may be applied.

FIGURE 3: FIBONACCI EXTENSIONS. Here, Fibonacci retracements are applied to determine where prices will hesitate or change direction.

4. TRENDLINE CHANNELS. Profit targets can also be determined with the help of parallel trendline channels (Figure 4). It's a simple tool, commonly used to find price projections. All you have to do is draw two parallel trendlines that connect two recent highs and two recent lows. These trendlines are seen as resistance or support points where traders would take profits and/or reverse their position. Even though there's the possibility of prices not stalling or reversing at these points, they serve as guidelines of where to take or cover your positions.

FIGURE 4: PARALLEL TRENDLINE CHANNELS. These trendlines can be used as support/resistance levels.

5. FLOOR TRADER PIVOTS. These include the pivot (or the average), resistance 1 (R1), resistance 2 (R2), resistance 3 (R3), support 1 (S1), support 2 (S2), and support 3 (S3). The calculation of these pivot points is easily available. Daytraders often use these pivot points to properly time their profit-taking.

In addition to the daily pivot points, weekly and monthly pivots can be used for trading higher time frames by swing and position traders. Floor traders use these numbers daily and electronic traders are now using them to apply to different markets and time frames. These pivots are one of the most useful tools for intraday trading. In fact, many experienced traders swear by them. On the five-minute chart of RIMM in Figure 5 you see an example of applying pivot points.

FIGURE 5: PIVOT POINTS. Often used by daytraders, pivot points can be used to time entries and exits.

I have presented five methods you can apply when it comes to estimating profit targets based on market dynamics. They are not fixed-dollar amounts or points that many traders can set in their programs or strategies. In the ever-changing markets, stops and profit target sizes must change and adapt so you are not stopped out unnecessarily or take profits too early or too late.

These targets are a simplified guide to give ideas on how to set profit targets. Study and test them to discover which method works best with the existing strategies you already use for your trading.

Larry Swing

Larry Swing is the president of the day- and swing trading site, where free daily articles and videos on education, market analysis, and picks from Swing and other well-known traders can be found.


Comments or Questions? Article Usefulness
5 (most useful)
1 (least useful)


S&C Subscription/Renewal

Request Information From Our Sponsors 

DEPARTMENTS: Advertising | Editorial | Circulation | Contact Us | BY PHONE: (206) 938-0570

PTSK — The Professional Traders' Starter Kit
Home — S&C Magazine | Working Money Magazine | Advantage | Online Store | Traders’ Resource
Add a Product to Traders’ Resource | Message Boards | Subscribe/Renew | Free Trial Issue | Article Code | Search

Copyright © 1982–2023 Technical Analysis, Inc. All rights reserved. Read our disclaimer & privacy statement.